Raw feeding is no longer a fringe practice—it is a reality many in vet practice encounter daily. This session explores how the profession can remain relevant, evidence-based, and connected to clients while navigating a highly polarised topic. We will review the current evidence surrounding raw feeding, examine why it raises such strong concerns within veterinary medicine, and discuss how risk perception influences our conversations. Emphasis will be placed on collaborative decision-making, balancing risks and benefits, and identifying practical strategies to improve safety. The goal is to support informed owner choice while maintaining trust, engagement, and ongoing veterinary care.

Key Learning Outcomes:

• Apply a collaborative, non-confrontational approach to discussions about raw feeding with pet owners.
• Critically evaluate the evidence around raw feeding and understand why it generates significant concern within the profession.
• Make balanced clinical recommendations that allow for compromise while prioritising animal and public health.
• Identify practical strategies to improve safety and support an owner’s informed feeding choice without disengaging them from veterinary care.